No matter if you have five people or five hundred people in the field, your company will benefit from sales training and strategic planning that positions you to meet your highest goals. Architects, engineers, and contractors of all kinds rarely, if ever, receive the sales training they need to be competitive in an aggressive market, and rely on referrals and relationships until the sales need is dire.

There’s a reason the world’s largest corporations don’t tell their employees to go home and “spread the word” about their services – there are specific target markets and buyer types for all products and services, and best practices in sales that will differentiate you from the competition.